Get a Tesla Model S

Vroom, vroom, vroom! not the sound that an electric car makes.  Electric motors are silent.  The motor in Tesla Model S is no exception.  There will be a time in the not-too-distant future when internal combustion engines will go the way of the Blackberry phone and incandescent lighting.  The Tesla Model S is the first practical step in that inevitable evolution.

In one of our first action plans, we will guide you through how to research, finance, acquire and maintain a Tesla Model S premium electric sedan.  

Who is a Model S for?

Model S Dashboard

Model S Dashboard

Owning an electric car may sound scary.   "Range anxiety" is a very big and very real problem when your range is less than 80 miles before you need a charge.  Most electric cars have either a limited range or a "range extender" gasoline engine.   The Tesla Model S has longer than a two hundred mile limited range and much better fast-charging options than any other electric car.  These combined can handle all but the most torturous daily commutes. 

Many people (me included) would never dream of buying a $100,000 BMW 7 series or Mercedes S class, but we'd happily plunk down that kind of cash for a Tesla Model S. 

The problem with electric cars up until Tesla Motors' is that they sucked.  They were weird looking with very limited range and built for granola-munching hippies who didn't like to drive. You like to drive.  You like the feeling of acceleration. You like high-tech novelty.  The Model S was built for people like you.

Bigger Picture

By buying a Model S at a premium, you are subsidizing a vision of an electric future in which the noisy, obnoxious and wasteful artifacts of high performance are relegated to novelty meetups where they serve burnt coffee and play Mötley Crüe on vinyl.  The 20% efficiency of an internal combustion engine is replaced with the glissando of 1000 amps stealthily and effortlessly blowing away the AMG SLS that had the temerity to doubt the superior acceleration of a 4700 lb 5-passenger electric sedan.  Boom! 

The Tesla Model S is the best car on the road, full stop. With the new "ludicrous speed" mode, it will be the fastest supercar produced in any significant quantity.  And since it is a safe car, even twenty-something App Store millionaires can safely race their buddies in their Ferraris on the turnpikes of Orlando.  

Model S Meetup at the Don Garlits Museum of Drag Racing in Ocala, Florida

Model S Meetup at the Don Garlits Museum of Drag Racing in Ocala, Florida

Frankly, all this stuff about "saving the planet" is fine.  I'm on board with that.  But acceleration of a Model S is practically guilt free - especially if you charge on home solar panels. It feels good to floor it and know there isn't a gallon of unburnt hydrocarbons dumping out of the tailpipe. Because - no tailpipe!

The Tesla Model S is the car that says to the world "electric cars are not only viable, but they are better in almost every way than internal combustion engine powered cars."  They are practical. I've taken mine across country and back with zero fuel cost. I wake with a full charge and more than 200 miles of range every day. I only step foot in a gas station to get beef jerky and Perrier. 

Over the 10 years I plan to own my Model S, I may just break even in the Total Cost of Ownership I got out of my '97 Z3.  And I will have saved thousand of tons of CO2 from going into the atmosphere as a small bonus. 

Get Yours

For early access to the free "Driving Electric with Tesla Model S" action plan, please sign up for a slot on our beta team.   Space is limited - we can only accept 20 reservations, total.  Act now!

Officially a Thing

Welcome to AnActionPlan blog!  Now that is officially a thing, I thought I'd start writing about what we're doing, how we got here and where we're going.  


For the past seven years I've been a metaphorical whale hunter.   My other businesses ( and had software products targeted at megaliths, including world governments, multi-lateral organizations and Fortune 50 behemoths.   These organizations have long procurement processes, inscrutable contract procedures and lots of zeros in the total contract value.   The cost of acquiring those customers is huge, but the payoff can be even huger if you are able to make it through the long slog to the finish line and jump through the hoops required. 

In March of 2015 I found myself at the user conference of one of our key partners, MarkLogic.   I looked around the conference room and thought to myself "there are maybe 20 customers for our product, Epinomy, in the whole world.  And we're competing with at least four other companies for those 20 whales.".  Granted these prospects were organizations like the World Bank, the United Nations and Genentech, and the contracts could be in the millions.  But with our tiny company, we were what is termed in the business a "vendor risk".   That means any customers would be taking a chance on a small organization with just a tiny little neck to wring if things went all pear-shaped.   

It was at this moment that I realized that our business model was not going to work.  It was also at this conference that I decided to really start a new company and do something completely different.


For the past year or so, I've been toying with a few ideas for a self-improvement web site.  I'm not really a self-improvement kind of guy, but I've been known to jump on a bandwagon after carefully studying and exhaustively researching the comparative benefits of every possible configuration of bandwagon that exists.   I did enough research on LASIK in 2001 that I could perform the surgery myself.  Since I hadn't actually practiced, and it would be awkward to do eye surgery on yourself, I had a local hotshot ophthalmologist do it.  To this day, it is the only surgery I've ever had.

The Internet is lousy with online training for things like "how to build an IOS Application with Swift in 20 easy lessons" and "Look at these massive Python apps!".  What I realized is that all those training courses are for skills that you use over and over again.  That's a cool thing - and I've taken a few of these courses.  But what these platforms do not offer is a common platform dedicated to learning about and executing major life events.

The example I like to give is pregnancy.  If you are pregnant, you need an action plan.  Pregnancy is a well known process with specific milestones and a static time frame.   You get nine months, usually.   Along the way there are multiple milestones and indicators that you need to track.  At bare minimum, you have monthly doctor appointments, an ultrasound and need to figure out where you want to have the baby.  In addition to the basics, there are lots of other milestones like "when do I interview a doula or a midwife?" and "when do I find out the sex of the baby?" and "what is the health range of weight gain I should expect?"

Pregnancy is far form the only viable action plan.  Every life is filled with lots of first-time events that require research.  What's the best way to buy a car?  How do I sell my car?   What do I need to do and when in order sell my house?   Or buy a new house? 

AAP is be there to help people get their shit together and display it on a timeline and turn it into a scrapbook for sharing with friends and family.  

That's something I can explain to my mom!